CSNews on the Front Lines

Longo, Don
May 2006
Convenience Store News;5/8/2006, Vol. 42 Issue 6, p27
Trade Publication
The article presents information on the convenience store industry in the U.S. It has been noticed that despite today's innovative technology, sometimes the simple solutions work best. Punching a simple business card-sized frequent purchase card every time a customer buys a coffee can be a very effective, and low-tech, loyalty program. Similarly, everything depends on execution at these store. Therefore, all those best laid plans at headquarters mean nothing when a company neglects any of the key in-field elements of training, systems and communications.


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