TITLE

CSNews on the Front Lines

AUTHOR(S)
Longo, Don
PUB. DATE
May 2006
SOURCE
Convenience Store News;5/8/2006, Vol. 42 Issue 6, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article presents information on the convenience store industry in the U.S. It has been noticed that despite today's innovative technology, sometimes the simple solutions work best. Punching a simple business card-sized frequent purchase card every time a customer buys a coffee can be a very effective, and low-tech, loyalty program. Similarly, everything depends on execution at these store. Therefore, all those best laid plans at headquarters mean nothing when a company neglects any of the key in-field elements of training, systems and communications.
ACCESSION #
20787569

 

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