TITLE

OVERHEARD

AUTHOR(S)
Burke, Steve; Campbell, Billy; Lowe, Ken; Rutledge, Tom
PUB. DATE
May 2006
SOURCE
Multichannel News;5/8/2006, Vol. 27 Issue 19, p27
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The article presents opinion from cable and advertising agency executives about video-on-demand advertising, during the Cable-television Advertising Bureau's Cable Sales Management Conference held in Atlanta, Georgia. Steve Burke of Comcast Corp. believes that Comcast can put a sports advertisement into the shows of Food Network to create advertising revenue. Ken Lowe of Scripps Networks cites that he views commercials as source of information. Tom Rutledge of Cable Systems Corp. shares his opinion about achieving fulfillment from an advertising experience.
ACCESSION #
20780615

 

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