TITLE

Bartles & Jaymes Had it Right

AUTHOR(S)
Wickham, Rhonda
PUB. DATE
April 2006
SOURCE
Wireless Week;4/15/2006, Vol. 12 Issue 9, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Reflects on the mobile advertising conundrum facing the wireless communications industry in the U.S. Increase in global advertising spending by 2009 according to media research group Visiongain; Importance of creating value-add advertising campaigns for subscribers; Efforts of Sprint Nextel to provide value-add to customers staying at the Luxor hotel during the Wireless 2006 event held in Las Vegas, Nevada.
ACCESSION #
20715782

 

Related Articles

  • DÉJÀ Vu. Anderson, Mae // Adweek;12/5/2005, Vol. 46 Issue 47, p20 

    This article comments on the television commercial "I Seen It," for Sprint Nextel Corp. A wireless company's "network" is a complicated concept, which is perhaps why several companies have taken to personifying it in commercials lately. In the spot, two regular persons discuss the network. In a...

  • Sprint Nextel to use media to differentiate. Meyer, Dan // RCR Wireless News;8/22/2005, Vol. 24 Issue 34, p1 

    Reports on the plans of Sprint Nextel Corp. to launch a media and advertising campaign highlighting Sprint Nextel as a differentiated wireless provider in September 2005. Initiatives laid out by Sprint that would improve both its network quality and capabilities; Competitive advantage of Sprint...

  • Ricky Bobby, Cell Phone Home. Janoff, Barry // Brandweek;8/7/2006, Vol. 47 Issue 29, p25 

    The article presents information on the advertising campaign of Sprint Nextel. Wonder Bread, the official sponsor of Will Ferrell's fictional Nascar driver, stars in spots for Sprint Nextel. Shower sees Ricky Bobby in the shower wearing his Wonder Bread logo-laden racing gear watching clips of...

  • GOAT OR GLOAT.  // B to B;4/8/2002, Vol. 87 Issue 4, p30 

    Focuses on the advertising campaign of Sprint PCS in the U.S. Description of the commercial; Identification of the advertising agency; Target market of the campaign.

  • Technology. Van Camp, Scott // Brandweek;4/26/2004, Vol. 45 Issue 17, pSR30 

    Provides information on the advertising spending of several wireless carrier companies in the U.S. in 2003. Amount spent by Verizon Wireless in prime-time network advertising; Plan of AT&T Wireless to increase its advertising spending; Information on the advertising campaign launched by Intel...

  • Sprint Nextel ad campaign talks up network 'power'. Hill, Kelly // RCR Wireless News;8/21/2006, Vol. 25 Issue 34, p7 

    The article provides information on the advertising campaign project of Sprint Nextel focused on the quality and capabilities of the network. In line with the plan, it will launch internal employee campaigns and advertising strategy efforts for customers. Ovum analyst Roger Entner noted that...

  • Telecom shops brace for chaotic 2007. Cuneo, Alice Z. // Advertising Age;1/8/2007, Vol. 78 Issue 2, p8 

    The article reports that 2007 will be a tumultuous year for advertising agencies and media companies working in the telecom market. Sprint Nextel Corp., one of America's biggest wireless phone service providers, has put the creative portion of their marketing account into review, and AT&T is...

  • Sprint Nextel wades into targeted-ad waters. Gibbs, Colin // RCR Wireless News;6/30/2008, Vol. 27 Issue 20, p1 

    The article reports on the strategy carried out by Sprint Nextel Corp. in enhancing mobile advertising in the U.S. It states that the company has utilized the information it gathers from its customers which aims to effectively address the needs and demands of its clients. In addition, the...

  • BITS.  // Wireless Week;10/1/2003, Vol. 9 Issue 20, p10 

    Presents news briefs on the U.S. wireless communication industry as of October 1, 2003. Deal signed by Cingular Wireless with US Unwired Inc.; Availability of the Sprint PCS Wi-Fi Access in various hot spots across the U.S.; Focus of a brand campaign launched by Nextel Communications Inc.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics