Bartles & Jaymes Had it Right

Wickham, Rhonda
April 2006
Wireless Week;4/15/2006, Vol. 12 Issue 9, p4
Trade Publication
Reflects on the mobile advertising conundrum facing the wireless communications industry in the U.S. Increase in global advertising spending by 2009 according to media research group Visiongain; Importance of creating value-add advertising campaigns for subscribers; Efforts of Sprint Nextel to provide value-add to customers staying at the Luxor hotel during the Wireless 2006 event held in Las Vegas, Nevada.


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