Why Robert Iger Really Needs Steve Jobs

Steinert-Threlkeld, Tom
April 2006
Multichannel News;4/24/2006, Vol. 27 Issue 17, p18
Looks at a deal entered by Robert Iger, CEO of Walt Disney Co., with Steve Jobs of Apple Computer Inc., that allowed viewers to download ABC shows to the iPod in 2006. Number of copies of ABC shows that had been sold through the iTunes Music Store; Decision of Disney to purchase digital animator Pixar Inc. owned by Jobs; Need of Iger to partner with Jobs for a project concerning the development of an interface for Disney.


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