Not the Average Joe

Leand, Judy
April 2006
SGB;Apr2006, Vol. 39 Issue 4, p4
Trade Publication
The article relates the author's experience in going to the Trader Joe's retail store in Manhattan, New York City during its opening. He observed that most of the shoppers where within quite civil except for a woman who keep on banging her carriage. He revealed the lesson she learned from the experience, that it is better to inquire about home delivery.


Related Articles

  • When Less Is More. Wilson, Marianne // Chain Store Age;Nov2006, Vol. 82 Issue 11, p92 

    The author reflects on the implications of the efforts of retailers to provide shoppers with more choices than they can handle. She notes that shopping at Trader Joe's is faster and more time-efficient than a conventional supermarket because it offers carefully edited selection. She states that...

  • Retailers Can Turn CPGs' Problems Into Advantage. Moses, Lucia // SN: Supermarket News;2/13/2006, Vol. 54 Issue 7, p10 

    This article comments on how retailers can turn problems regarding consumer packaged or processed goods into an advantage. All packaged goods are not alike in the eyes of consumers. Take Trader Joe's, whose mostly store-brand packaged food assortment enjoys an almost cult-like following. The...

  • The Differentiated Retailer. Forseter, Murray // Chain Store Age;Jun2006, Vol. 82 Issue 6, p12 

    The article highlights Retail Forward, the premier thought-leader for retail and consumer goods companies in the U.S., and their pick for the eight most notable, differentiated retailers that have set themselves apart across four different store formats. The retailers include Target, which...

  • Smart, broke shoppers built Trader Joe's. L. E. // Natural Foods Merchandiser;Apr2006, Vol. 27 Issue 4, p14 

    This article presents information about the growth of grocery retailer Trader Joe's Co. The firm has more than 200 units in 19 states in the U.S. It was founded by Joe Coulombe, a Stanford University business school graduate. Coulombe researched his target customers by studying his in-laws, his...

  • The Grocery Chain That Shouldn't Be. Speizer, Irwin // Fast Company;Feb2004, Issue 79, p31 

    Trader Joe's, the 200-plus-store chain from southern California, is now colonizing the Northeast, shoehorning its tropically inspired outlets into older shopping centers where devoted customers stock up on gourmet-style foods, health-food supplements, and wines--all at bargain prices. The chain...

  • IN THE MIX.  // DSN Retailing Today;7/25/2005, Vol. 44 Issue 14, pF1 

    Reports on developments in the retail industry as of July 25, 2005. Scheduled opening of the first Trader Joe's in fall 2005 in New York City's Union Square; Kmart's decision to close three Super Kmart stores near Memphis, Tennessee; Plan of IKEA to try organic and natural food in its European...

  • Dan Bane. Zwiebach, Elliot // SN: Supermarket News;7/24/2006, Vol. 54 Issue 30, p34 

    The article profiles Dan Bane, chairman and CEO of Trader Joe's. The chairman and CEO of the 255-unit nautical-themed specialty grocery chain, has, according to local observers, brought increased consistency to store operations while building on the legacies of his predecessors. Bane joined the...

  • Offbeat grocery coming. Culbertson, Katie // Indianapolis Business Journal;05/01/2000, Vol. 21 Issue 7, p3A 

    Reports in the plan of Pasadena, California-based grocery store Trader Joe's to open its first local store in Indianapolis, Indiana. Speculation of real estate sources that Trader Joe's would sign a lease with developer P.K. Partners; Competition with Wild Oats, an organic foods chain; Factors...

  • Trader Joe's--not your ordinary store. Kaufman // Westchester County Business Journal;08/30/99, Vol. 38 Issue 35, p7 

    Focuses on the retail store of Trader Joe's Co. in Westchester County, New York. Specialization of the store in merchandizing high-end products; Consumer reaction to the store's quality customer service.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics