TITLE

From the editor

AUTHOR(S)
Neal, Carolyn P.
PUB. DATE
March 2006
SOURCE
Marketing Management;Mar/Apr2006, Vol. 15 Issue 2, p2
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
In this column the editor of the magazine highlights articles in this issue. Robert Cooper, inventor of a process for managing new product development from initial idea to launch, writes extensively on innovation and new product development. According to Cooper almost half of development projects do not meet the profit objective set by the company, and only one in seven new products emerges as a clear cut winner by exceeding expectations. Robert Shulman of the marketing firm Markitecture, reports on a survey carried out by his company that quizzed the public on their favorite new products. Gloria Barczak and Fareena Sultan detail the IT tools available to product development.
ACCESSION #
20545138

 

Related Articles

  • Robert Shulman. Vishnevsky, Jennifer // U.S. News & World Report;8/15/2005, Vol. 139 Issue 6, pEE11 

    Presents an interview with Robert Shulman, a marketing professor at Columbia University and the chief executive officer of Markitecture, a marketing, research and product development company. Failure of most new products; Lack of product development; Importance of new products in a business's...

  • New Product Development Out of the Box or Not? Subramanian, Susindar K. // Siliconindia;Aug2009, Vol. 12 Issue 8, p38 

    The article discusses the author's suggestions on how to market and manage a new product in the information technology (IT) industry in India. The author suggests that good marketer must know how to listen and to learn what makes other new product failed and succeed. In this regard, he mentions...

  • IT directors must eye product development. Saran, Cliff // Computer Weekly;11/2/2004, p20 

    This article focuses on importance of product development in information technology. AMR Research Inc. has called for IT directors to take charge of the process by which their organisations develop new products and bring them to market. In doing so, the IT director can become a key player in the...

  • Use or Lose. Barczak, Gloria; Sultan, Fareena // Marketing Management;Mar/Apr2006, Vol. 15 Issue 2, p30 

    In this article the authors report that despite the proliferation of information technology (IT) in the development of new and innovative products, actual use of these IT advances is quite limited. The difference between development and use is due to several factors including expense, the...

  • CONCEPTUAL FRAMEWORK FOR INNOVATION MANAGEMENT IN THE MARKETING PRODUCT POLICY OF COMPANIES. Orlov, Volodymyr V. // Actual Problems of Economics / Aktual'ni Problemi Ekonomìki;Oct2013, Vol. 148 Issue 10, p153 

    The conceptual framework for innovation management in the marketing product policy of companies has been determined in this article. The framework of categories and concepts for innovation management in the marketing product policy is developed. The contents of innovative product potential of...

  • Mining for new product success. Magrath, Allan J. // Business Quarterly;Winter97, Vol. 62 Issue 2, p64 

    Suggests seven strategies to reduce the risks associated with launching innovative ideas into a market. Advantages of innovative products; Causes of the risks in the area of management decisions about such products; Importance of paying attention to customer complaints; Importance of observing...

  • Turf: A New Planning Approach for Product Line Extensions. Miaoulis, George; Parsons, Henry; Free, Valerie // Marketing Research;Mar90, Vol. 2 Issue 1, p28 

    The incessant competitive pressures in product management suggest that a planning and strategy model focusing on product line extensions and applicable to all stages of product development would be a valuable addition to a product manager's planning portfolio. The authors present such a model,...

  • A FRAMEWORK FOR NEW 'BREAKTHROUGH' PRODUCT SUCCESS: THE VALUE OF MANAGING NEW PRODUCT DEVELOPMENT TEAMS THROUGH ALTERNATIVE CONTROLS SYSTEMS. Forbes, Lukas P.; Gassenheimer, Jule B. // AMA Winter Educators' Conference Proceedings;2002, Vol. 13, p136 

    This paper presents a framework based on theoretical underpinning to help organizations generate successful "breakthrough" products through the management of new product development teams. The authors first discuss the numerous concerns and issues found within the field of new product...

  • products & promotions.  // SN: Supermarket News;1/3/2005, Vol. 53 Issue 1, p20 

    Presents news briefs on several new products in the U.S. as of January 2005. Marketing strategy for Gillette's Venus Vibrance and Venus Disposable; Release of a line of "Pocket Snails" DVD and CD from Soaring Star Production; Features of the "Ronald Reagan: An American President" DVD from Fox...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics