Federated and Sears Each Champion Home

April 2006
Home Textiles Today;4/17/2006, Vol. 27 Issue 26, p38
Trade Publication
The author reflects on the collaboration between home textile retailers Sears Holdings Inc. and Martha Stewart Living Omnimedia in the U.S. The author noted that Edward Lampert of Sears and Martha Stewart were at first thought to be making separate activities but it was an unannounced contest after all. Overview of how these retailers forge relationship with customers is offered.


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