TITLE

Don't Ignore What GM Forgot: Product Design

PUB. DATE
April 2006
SOURCE
Home Textiles Today;4/17/2006, Vol. 27 Issue 26, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the importance of managing product design in the U.S. The author said that the cause of the poor performance of General Motors Corp. was their complacency of producing too many anonymous cars with uninspired designs, and the need of the company to find ways to start selling more cars. He stressed the marketing strategy of Williams-Sonoma Inc. in the home furnishings industry, which continues to flourish in their field-product design.
ACCESSION #
20530191

 

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