TITLE

Green means go

AUTHOR(S)
Dowdell, Stephen
PUB. DATE
April 2006
SOURCE
Progressive Grocer;Apr2006, Vol. 85 Issue 5, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article presents an outlook for retailer Wal-Mart. The attacks from worker advocates, women's groups, unions and others turned into a public relations campaign and a new retail strategy. The marketing executives outlined a broad-based program of revamped marketing and merchandising that Wal-Mart hopes will extend its reach and fuel future growth.
ACCESSION #
20502671

 

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