Green means go

Dowdell, Stephen
April 2006
Progressive Grocer;Apr2006, Vol. 85 Issue 5, p3
Trade Publication
The article presents an outlook for retailer Wal-Mart. The attacks from worker advocates, women's groups, unions and others turned into a public relations campaign and a new retail strategy. The marketing executives outlined a broad-based program of revamped marketing and merchandising that Wal-Mart hopes will extend its reach and fuel future growth.


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