TITLE

Going sour

PUB. DATE
July 1999
SOURCE
Advertising Age;7/12/1999, Vol. 70 Issue 29, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Criticizes the quality of advertising for yogurt company Dannon Co. Background on the competition between Dannon and General Mills; Factor behind the market loss of Dannon; Changes made at Dannon to improve its advertising efforts, as of July 1999.
ACCESSION #
2025493

 

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