TITLE

Episode II: Promo Doom

PUB. DATE
July 1999
SOURCE
Advertising Age;7/12/1999, Vol. 70 Issue 29, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Discusses problems with the promotion of several fastfood chains owned by Tricon Global Restaurants through a tie-in deal with the movie "Star Wars Episode 1: The Phantom Menace" of Lucasfilm. Kentucky Fried Chicken; Pizza Hut; Taco Bell.
ACCESSION #
2025466

 

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