When the Customer Isn't Right

Azzato, Maureen; Brown, Michael
February 2006
Convenience Store News;2/13/2006, Vol. 42 Issue 2, p3
Trade Publication
The article presents an overview of the topics discussed in the February 2006 issue of the journal. Consumer behavior, when the oil prices are going high with high credit-card fees on gasoline, has emerged as a big problem for the retail traders. The National Association of Convenience Stores tried to assuage the public's reaction to recent high gas prices. But most consumers don not understand that higher gas prices typically are not benefiting the local guy selling gas on the corner. Instead they do not want to hear how low the margins are growing and how the retailers are not making money on gas.


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