TITLE

Calling the Cops on Telemarketers

AUTHOR(S)
Myron, David
PUB. DATE
January 2006
SOURCE
CRM Magazine;Jan2006, Vol. 10 Issue 1, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article comments on the telemarketing campaign of Western Wats, a market research company in the U.S. It presents an overview of a telephone conversation between a customer and the telephone agent. It relates various mistakes committed by the company, including the failure of the agent to identify himself to the customer. It presents some advice to organizations looking for a telemarketing company.
ACCESSION #
19577319

 

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