The Buzz About Branding

Baraban, Regina
January 2006
Financial & Insurance Meetings;Jan/Feb2006, Vol. 42 Issue 1, p8
Trade Publication
The article talks about branding. A brand is considered an identity that reflects the look, the personality, the consistency and every other aspect of an organization. In the insurance and financial services sector, branding--and rebranding--continues to make headlines as companies merge, purge, grow and otherwise reinvent themselves. It also provides information on The Meetings Group, a division of Prism Business Media.


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