My Two Cents on 'The 2wenty'

Prange, Stephanie
January 2006
Home Media Retailing;1/8/2006, Vol. 28 Issue 2, p6
Trade Publication
The article reflects on the revamping of the commercials shown in theaters. It criticizes reconstruction of advertisements into The 2wenty. It denounces the showing of interspersing commercials in the theater chains. It offers a suggestion for motion picture studios to make a better experience for the theatergoers.


Related Articles

  • Subversion, Desperation and Captivity: Pre-film Advertising in American Film Exhibition Since 1977. Overpeck, Deron // Film History;2010, Vol. 22 Issue 2, p219 

    Pre-film advertising generates hundreds of millions of dollars in revenue for the film industry despite being considered a nuisance by many film-goers, studio executives and filmmakers. Although its history dates to the mid 1890s, pre-film advertising did not become a permanent part of the...

  • France finds flick fortune. Williams, Michael // Variety;5/6/96, Vol. 363 Issue 1, pC7 

    Reports on the increase in theater admissions in Paris and the increase in market share for French films. How French movies managed to grab seven of the top 15 box office spaces; Unfriendly relationship between exhibitors and independent distributors; Concern about the concentration of prime...

  • High-tech add-ons usher in `new wave' of filmgoing. Argy, Stephanie // Variety;03/16/98, Vol. 370 Issue 5, p50 

    Provides information on the technology applied by American Multi-Cinema (AMC) Inc. in its Grand theater in Dallas. Number of screens in each megaplexes; Projector screens used in larger auditorium; Sound system used in the cinema.

  • TRADE TALK.  // Film Journal International;Oct2009, Vol. 112 Issue 10, p64 

    This section offers news briefs on the film industry from around the world as of October, 2009. Canadian circuit Cineplex Entertainment, in partnership with Telus Corp. will launch "Telus Tuesdays," offering discounted movie tickets, food and drinks on Tuesdays. Cleveland Cinemas will use...

  • Lionsgate Keeper. Fuchs, Andreas // Film Journal International;Feb2010, Vol. 113 Issue 2, p12 

    The article highlights the career of Mike Polydoros, executive vice president (VP) of distribution operations and exhibitor relations of Lionsgate. Polydoros started his career in the movie theatre industry as an usher at the Graumann's Egyptian at the age of 15 then worked for UA Theatres,...

  • Let's put on a show. Neuhauser, Mitch; Cooper, Mary Ann // Boxoffice;Apr2007, Vol. 143 Issue 4, p32 

    The article comments on the upcoming 2007 ShoWest exhibition for motion picture theater owners and other companies related to the motion picture industry. It is pointed out that offering the best products for motion picture theater owners is one of the primary purposes of the trade show. It is...

  • EXHIBS SEEK HAND FROM HOLLYWOOD. Goldsmith, Jill // Variety;10/16/2000, Vol. 380 Issue 9, p9 

    Reports on the better product goal of movie theater owners. Suggestion from John Fithian, head of the National Association of Theater Owners, to prevent children from viewing R-rated films; United States government's offensive against the entertainment industry.

  • SHOWEAST INTERNATIONAL EXHIBITOR OF THE YEAR.  // Boxoffice;Nov2014, Vol. 150 Issue 11, p64 

    An interview with Eduardo Acuña, president and general manager of the film theater Cinépolis Brasil is presented. He discusses the growth of the motion picture industry in Brazil as compared with the market of Latin America, competition between the industry and the World Cup soccer event...

  • Drink Up!  // Film Journal International;Nov2015, p42 

    The article discusses the marketing strategy of movie theatres which serve alcohol at concession stands to attract more customers. Topics include the competition levels in the movie theatre industry which is driving innovative marketing strategies, and the way the experience of the movie theatre...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics