A good first step to ensure that green is really green

August 1992
Marketing News;8/31/1992, Vol. 26 Issue 18, p4
Trade Publication
The article presents information on the guidelines devised in 1991 by the attorneys general of 11 states in the U.S. for using environmental-marketing terms. Marketers who make environmental claims for their products have to back up them with evidence to the claims so that consumers are not mislead. Now U.S. Federal Trade Commission has come up with its own guidelines. Barry J. Cutler, director of FTC's Bureau of Consumer Protection said that marketers will have to back up their specific claims to avoid prosecution and problems with the FTC. The guidelines are a great initial step toward ensuring that environmental-friendly products are as friendly as they claim to be.


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