Looking Back to the Future
- A Time for Rebirth and New Energy. Hartford, James M. // SGB;Jan/Feb2010, Vol. 43 Issue 1, p8
The article discusses the innovations in sporting goods industry. The author asserts that although some have claimed that the sector had insufficiently made product innovations, he views that the list of achievements was impressive. He expects that in 2010, retailers will search of products that...
- Russell strikes fashion deal. Solley, Samuel // Marketing (00253650);4/20/2005, p10
The article reports that Russell Athletic is partnering with the London College of Fashion, England as part of a plan to move into the fashion sportswear market. The U.S. sports company has developed a full-course design project to be taken on as part of the institution's BA programme in product...
- New name. Uba, Grant // Canadian Property Valuation;2008, Vol. 52 Issue 2, p6
The article highlights the 70th anniversary of the Appraisal Institute of Canada (AIC) and the launching of its new brand. The author notes that the new name of the AIC's magazine will be known as "Canadian Property Valuation." He cites that the change of name is part of AIC's re-branding,...
- give them something to talk about. Roman, Carolyn // SGB;May2009, Vol. 42 Issue 4, p52
The article focuses on the benefits of using social networking sites by the sporting goods companies for marketing their products and better understanding the needs of consumers. It states that the realtime features of social networking sites such as Facebook and Blogger allow marketers to...
- WHAT BRANDS, INNOVATIONS, OR TRENDS DO YOU THINK GALVANIZED AND RESHAPED THE SPORTING GOODS INDUSTRY OVER THE PAST DECADE? // SGB;Jan/Feb2010, Vol. 43 Issue 1, p20
The article presents various perspectives of what brands, innovations or trends that reshaped the sporting goods industry in the U.S. One views that Under Armour Inc. has made the biggest impact on the business. One thinks that growth of women-only brands has spurred the significant revenue...
- The Pain in B2B Marketing. Nagiah, Navin V. // Siliconindia;Mar2005, Vol. 9 Issue 2, p48
Presents the first article of the four-part series that explains the pain in business-to-business (B2B) marketing. Consideration of the marketing function as important by most B2B companies; Increased pressure on sales and product development; Challenges faced by most B2B companies.
- PROFITS AND GAMBLE. LANDER, JACK // Inventors' Digest;Dec2009, Vol. 25 Issue 12, p40
The author discusses the importance of preliminary sales in the business of inventing. He explains that preliminary sales dictate the fate of inventions and products. He emphasizes that the risk of continued sales is greater compared to a going business having a longer history. He recommends...
- FROM THE EDITOR. Gibson, Stephanie // HomeCare Magazine;Jul2014, Vol. 37 Issue 7, p2
An introduction is presented in which the editor discusses various reports within the issue on topics including establishing big brand for small businesses, market analysis about complex rehab, and new products.
- Measuring the strength of your brand. FANARAS, LINDA // New Hampshire Business Review;11/2/2012, Vol. 34 Issue 23, p22
The author discusses the importance of branding on the success of a newly introduced products in the market.