TITLE

Buyers, the time to change is now

PUB. DATE
November 2005
SOURCE
Advertising Age;11/14/2005, Vol. 76 Issue 46, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Provides an insight into the issue of how television viewers influence advertising and how they take control of media consumption in the U.S. Increase in consumer spending on media; Relevance of consumer empowerment; Attitude of traditional-media firms toward the issue.
ACCESSION #
18903869

 

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