Power play

Dowdell, Stephen
October 2005
Progressive Grocer;10/1/2005, Vol. 84 Issue 14, p3
Trade Publication
Comments on the health and wellness initiatives launched by Safeway Inc. at its grocery stores in California in September 2005. Concept of the store's brand management efforts; Strategies used to promote its ready-to-eat Eating Right product line; Intention of the store to launch an initiative to integrate natural and organic items into every aisle; Background on its partnership with doctor Dean Ornish.


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