TITLE

FROM THE EDITOR

AUTHOR(S)
Thomas, Richard K.
PUB. DATE
September 1999
SOURCE
Marketing Health Services;Fall99, Vol. 19 Issue 3, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
Introduces a series of articles on the advances in health care marketing in the U.S., including the application of market-research methodologies to hospital fund raising.
ACCESSION #
18460901

 

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