TITLE

Adages

AUTHOR(S)
Lippe, Dan
PUB. DATE
May 2000
SOURCE
Advertising Age;5/1/2000, Vol. 71 Issue 19, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article comments on various issues and events related to advertising in the U.S. Some advertising agencies decided to cancel work and joined in Black Tuesday in Miami, Florida after the seizure of Cuban immigrant Elian Gonzalez. When it comes to representing products, endorsers became hard to deal with. Manufacturers, in order to execute a sound advertising, must create a persona and exert effort to bring it to life.
ACCESSION #
17965275

 

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