College Store Conditioning

Azzato, Maureen; Browne, Michael
June 2005
Convenience Store News;6/20/2005, Vol. 40 Issue 8, p3
Trade Publication
The article discusses how college stores operate. Almost everything college students know about convenience stores, they learn on campus. They are pre-conditioned as convenience store customers on campus. The convenience store is first and foremost a watering hole, and student customers know about new beverages before they hit store shelves. Not surprisingly, beverages and food service are the top-selling categories in most campus stores. But in addition to learning from college stores and how they operate and survive by a different set of rules than general-population stores, there is also much to be learned about the next generation of customers.


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