TITLE

College Store Conditioning

AUTHOR(S)
Azzato, Maureen; Browne, Michael
PUB. DATE
June 2005
SOURCE
Convenience Store News;6/20/2005, Vol. 40 Issue 8, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article discusses how college stores operate. Almost everything college students know about convenience stores, they learn on campus. They are pre-conditioned as convenience store customers on campus. The convenience store is first and foremost a watering hole, and student customers know about new beverages before they hit store shelves. Not surprisingly, beverages and food service are the top-selling categories in most campus stores. But in addition to learning from college stores and how they operate and survive by a different set of rules than general-population stores, there is also much to be learned about the next generation of customers.
ACCESSION #
17474947

 

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