TITLE

From the Editor

AUTHOR(S)
Ingram, Tom
PUB. DATE
September 1991
SOURCE
Journal of Personal Selling & Sales Management;Fall91, Vol. 11 Issue 4, Preceding p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
This article presents information related to the "Journal of Personal Selling and Sales Management." The September 1991 issue of the journal addresses the ethical and legal issues in selling and sales management. According to the editor of the journal, they will continue to see a growing interest in learning more about ethical and legal topics in the sales environment. It is interesting to note that many of the authors in this issue do not list sales or sales management as their primary research areas. This special issue has encouraged contributions from scholars who are best-known for their work in other areas. To advance as a sub-discipline within the marketing area, the sales and sales management community needs enrichment from colleagues who share these interests. In this issue, the establishment of a new "Scaling and Measurement" section is also announced. It will be edited by Jim Comer of the University of Cincinnati. The inaugural article in this section will appear in the Spring 1992 issue, and will be authored by a leader in sales management research, Gil Churchill of the University of Wisconsin.
ACCESSION #
17466686

 

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