A Look Back and Ahead

Luthans, Fred; Slocum, John
December 1997
Journal of World Business;Winter97, Vol. 32 Issue 4, p291
Academic Journal
This article focuses on the December 1997 issue of "Journal of World Business (JWB)." In the first issue, it is noted that JWB had a solid academic foundation in the form of the well established "Columbia Journal of World Business." This has proven to be true. A quick review of the first volume of JWB (Volume 32 in the continuation of the Columbia Journal of World Business) indicates that the strengths in terms of quality articles (scholarly foundation and readability/relevance to international business professionals) have been enhanced. The finance and economics articles published in the past tended to be more statistically-based and descriptive. It is felt that the articles published in this initial volume have sound theoretical and research foundations, but importantly make the bridge to the actual practice of international business. Although the "Columbia Journal of World Business," included finance and economics related articles, authors felt that more focus on the common challenges facing global managers was needed.


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