Brain storming

Lewis, Elen
April 2005
Brand Strategy;Apr2005, Issue 191, p3
Trade Publication
Looks into the power of the mind in relation to promoting products or services to customers. Number of neurons and connectors our brain has; Strategy suggested by Susan Greenfield, professor of pharmacology at Oxford University, on making your brand work in the minds of customers; Discovery of the fact that associations involving an individual's creativity will trigger something for a long period of time.


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