TITLE

Brain storming

AUTHOR(S)
Lewis, Elen
PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Looks into the power of the mind in relation to promoting products or services to customers. Number of neurons and connectors our brain has; Strategy suggested by Susan Greenfield, professor of pharmacology at Oxford University, on making your brand work in the minds of customers; Discovery of the fact that associations involving an individual's creativity will trigger something for a long period of time.
ACCESSION #
16738193

 

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