TITLE

Beers is back

PUB. DATE
March 1999
SOURCE
Advertising Age;3/15/1999, Vol. 70 Issue 11, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article comments on the decision made at advertising agency J. Walter Thompson to hire Charlotte Beers as its chairman, where she will work with the company's chief executive officer Chris Jones. While her return to active duty in the agency business had been the subject of speculation for some time, the appointment still attracted considerable attention. It is believed that Beers had been hired because of her high-profile client-handling skills. With a few recent account wins by Jones, Beers appointment can add to the momentum if their partnership works.
ACCESSION #
1662872

 

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