Another chance to show off

Gay, Alison
February 2005
Cabinet Maker;2/25/2005, Issue 5427, p9
Trade Publication
The article discusses that after the initial hype surrounding the launch of Content by Conran two years ago, the company has limped along, not living up to its promise. A recent interview with Stephan Andersson, chief executive, revealed its plans to rejuvenate the company, albeit by doing what so many other manufacturers have done in the past few years. First step: move manufacturing from Holywell to European facilities. Second step: bring down lead times to six weeks and improve margins for the retailers. Step three: give more flexibility to retailers regarding the amount of space allocated to the brand. Step four: bring down entry level prices.


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