TITLE

Another chance to show off

AUTHOR(S)
Gay, Alison
PUB. DATE
February 2005
SOURCE
Cabinet Maker;2/25/2005, Issue 5427, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article discusses that after the initial hype surrounding the launch of Content by Conran two years ago, the company has limped along, not living up to its promise. A recent interview with Stephan Andersson, chief executive, revealed its plans to rejuvenate the company, albeit by doing what so many other manufacturers have done in the past few years. First step: move manufacturing from Holywell to European facilities. Second step: bring down lead times to six weeks and improve margins for the retailers. Step three: give more flexibility to retailers regarding the amount of space allocated to the brand. Step four: bring down entry level prices.
ACCESSION #
16319935

 

Related Articles

  • Opportunity Knocks. Fisher, James // National Petroleum News;Aug2005, Vol. 97 Issue 9, p54 

    This article presents information on the Station Resuscitation (SR) project. The purpose of SR was to identify two existing retail facilities that were profitable operations for the specific companies, but might not be attaining their full sales revenue potential. SR is an on-going process in...

  • Success Through Experiential Marketing. Whyte, Fred J. // Yard & Garden;Fall2005 Supplement I, Vol. 28, p2 

    The article focuses on marketing strategies that are used in retail trade. The face of the retail landscape has been changing rapidly. Through mass marketing, consumers encounter daily messages from over 40,000 major brands. One of the finest examples of in-store experiential marketing is the...

  • Segmented Switchers and Retailer Pricing Strategies. Koçaş, Cenk; Bohlmann, Jonathan D. // Journal of Marketing;May2008, Vol. 72 Issue 3, p124 

    Empirical studies reveal a surprisingly wide variety of pricing strategies among retailers, even among Internet sellers of undifferentiated homogeneous goods, such as books and music CDs. Several empirical findings remain puzzling; for example, within the same market, some small retailers decide...

  • Recession Fighting. Thayer, Warren // Refrigerated & Frozen Foods Retailer;Aug2008, Vol. 6 Issue 7, p4 

    The author offers suggestions on how retailers could handle economic recession. He proposes to put up restaurants with meal solutions and assemblage that are apparent to the consumers. He advises to do possible things without spending, saving the money for eroding margins and higher health...

  • Mervyns re-emerges with new store, fashion looks.  // Retailing Today;11/6/2006, Vol. 45 Issue 20, p3 

    The article reports on the launching on the new retail stores of Mervyns LLC in the U.S. In its return to the business operation, Mervyns unveils the opening of new stores which display a remodeled outlook of its core store base of about 180 stores. According to its spokeswoman Leanne Furman,...

  • Retailer growth strategies create channel blur. Troy, Mike // Retailing Today;11/6/2006, Vol. 45 Issue 20, p22 

    The article focuses on the marketing strategies in the retailing business of FedEx Kinkos Office and Print Services Inc. in the U.S. Despite various information that reveals the resemblance in the operation of other retailers to FedEx, the firm keeps on initiating more advance methods that will...

  • New ventures proceed with caution. Desjardins, Doug // Retailing Today;11/6/2006, Vol. 45 Issue 20, p30 

    The article focuses on the expansion plan in the retailing business of Costco Cos. Inc. in the U.S. After the opening of two branches, the retailer reveals to venture for the establishment of its third branch in 2007. In the opening of another branch in the market, minor changes from the...

  • Success built on low price, freshness. Duff, Mike // Retailing Today;11/6/2006, Vol. 45 Issue 20, p32 

    The article features the merchandising approach in the retailing industry of Costco Cos. Inc. in the U.S. The retailer is evaluated to display a consistently effective strategies in its business operation. As a matter of fact, success is determined in its four main sales categories highlighted...

  • Assortment helps expand customer base beyond traditional cash-strapped shopper.  // DSN Retailing Today;3/14/2005, Vol. 44 Issue 5, p14 

    This article focuses on the business planning of Dollar Tree Stores Inc. The company spent millions on new distribution centers and technology, experimented with a new, larger format and challenged buyers to find ever-better values and exclusive goods. As a result, the company is lowering its...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics