Women: We've come a long way, maybe

Quinlan, Mary Lou
February 1999
Advertising Age;2/22/1999, Vol. 70 Issue 8, p46
Trade Publication
Focuses on the value given by the advertising industry to women. Contribution of women in advertising; Discussion on the growing value of women as consumers; Opinion and response given by women regarding commercials.


Related Articles

  • ROLE PORTRAYAL OF WOMEN IN INDIAN VERSUS AMERICAN MAGAZINE ADVERTISEMENTS: A COMPARATIVE STUDY. Vitell, Scott J.; Rallapalli, Kumar C.; Desborde, Rene // Journal of Marketing Management (10711988);Fall/Winter1994, Vol. 4 Issue 2, p37 

    A comparison was made between the role portrayal of women in magazine ads in an emerging economy (India) and a fully industrialized economy (the US.). As expected, the Indian ads were more likely to portray women in traditional roles while the US. ads were more likely to depict women in a...

  • Trapped by self-actualizing ads. Avenoso, Karen // Advertising Age;11/23/1992, Vol. 63 Issue 48, p18 

    Discusses the editor's views on how advertisers are trapping women by self-actualizing advertisements. Examples of advertisements that feature women; Comment on the way in which advertisers depict a whole generation of women; Influence of feminism on advertising.

  • WHAT WOMEN THINK. van der Pool, Lisa // Adweek Southeast Edition;5/27/2002, Vol. 23 Issue 22, p27 

    Reports on the results of a research conducted by Women's Insight Team of advertising company Arnold. Significance of the research to advertisers; Percentage of women who think that advertisers do not understand them.

  • The Ever Entangling Web: A Study of Ideologies and Discourses in Advertising to Women. Kates, Steven M.; Shaw-Garlock, Glenda // Journal of Advertising;Summer99, Vol. 28 Issue 2, p33 

    The authors combine discursive textual analysis and the findings from long interviews to understand and theorize about the ideological representations of women in a specific discursive field of advertising: ads in women's magazines. They synthesize findings of previous research with their...

  • Women's Role Portrayal Preferences in Advertisements: An Empirical Study. Wortzel, Lawrence H.; Frisbie, John M. // Journal of Marketing;Oct1974, Vol. 38 Issue 4, p41 

    This study looks at the relationship between female role portrayals in advertisements and women's reactions to the product being advertised. Each subject was also tested on her attitudes toward the Women's Liberation Movement. The role women chose as most enhancing the desirability of the...

  • MEDELLÍN EN VALLAS. "EL PROYECTO DELGADEZ ES UN PROYECTO ECONÓMICO.". LÓPEZ, JUDITH NIETO // Revista de Estudios de Género. La Ventana;jul2008, Vol. 3 Issue 27, p252 

    No abstract available.

  • What Women Want. Lehrman, Karen // Adweek Eastern Edition;8/6/2001, Vol. 42 Issue 32, p12 

    Comments on advertisements targeting women consumers in the United States as of August 6, 2001. Marketers' misconceptions about women consumers; Characteristics of women consumers.

  • Street smart. Shayer, Sydell // St. Louis Journalism Review;Jul/Aug2004, Vol. 34 Issue 268, p5 

    This article reports how a commercial jingle, that is stuck in your head, can be annoying especially when you know the advertising skews the message far from the truth. The KFC company is behind the tune “Everyday is ladies' day here in Chicken Capital, U.S.A.” The commercial...

  • Why the Tories think they've collared the public's support. Murray, lain // Marketing Week;5/26/2005, Vol. 28 Issue 21, p82 

    The article reports that when the beauty preparations company Dove brought together a number of women and asked them how they would like members of their sex to be portrayed in advertisements, they responded by requesting versions of themselves. They did not want to see slender, curvaceous...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics