Paying the price

Major, Meg
December 2004
Progressive Grocer;12/1/2004, Vol. 83 Issue 18, p3
Trade Publication
Comments on the efforts of the grocery sector to implement price reduction strategies in the U.S. in November 2004. Objective of Giant Eagle chairman and CEO David Shapira in implementing the strategy; Other retailers that had supported the everyday low-price formulas; Implications of the strategy for major supermarkets across the country.


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