Grabbing a piece of the action

Gay, Alison
December 2004
Cabinet Maker;12/17/2004, Issue 5419, p9
Trade Publication
The article presents discussion on new developments in home furnishing industry. Five of biggest franchisees of DP Furniture Express, a furniture company, have opted to go it alone. Company's chief executive officer John Marshall's plans, made public in September 2004, to franchise 90% of his branches are already now facing opposition. DP will now faces new competition from those who know the business at its heart. However, the new Branches group might not find this transition as easy as it seems. They will certainly need a few more stores on board and centralized operations before making any real use of group buying power.


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