TITLE

The Pressure Of Greatness

AUTHOR(S)
Wickham, Rhonda
PUB. DATE
December 2004
SOURCE
Wireless Week;12/15/2004, Vol. 10 Issue 25, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Comments on the use of superlatives by technology providers in qualifying there services and products. Use of superlatives as a manifestation of the pressure on these providers to achieve greatness; Greatness as a product of performance, starting from the customer level.
ACCESSION #
15363373

 

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