The Pressure Of Greatness

Wickham, Rhonda
December 2004
Wireless Week;12/15/2004, Vol. 10 Issue 25, p4
Trade Publication
Comments on the use of superlatives by technology providers in qualifying there services and products. Use of superlatives as a manifestation of the pressure on these providers to achieve greatness; Greatness as a product of performance, starting from the customer level.


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