October Madness

Sullivan, Mark
October 2004
SGB;Oct2004, Vol. 37 Issue 10, p8
Trade Publication
Comments on trends in the U.S. sporting goods industry, as of October 2004. Contributions of free agency player movement to the sales of licensed apparel; Assessment of trends in back-to-school sales for sneakers and sportswear; Description of career sportswear lines for men and women; Opportunities provided by sportswear trends for sports retailers.


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