EYES ON THE BALL
- TOP 10 PRODUCT PLACEMENTS OF THE PAST 10 YEARS (PAID OR "ORGANIC"). // Advertising Age;5/12/2014, Vol. 85 Issue 11, p18
The author offers opinions on product placement in mass media, presenting a list of what are said to be the most successful product placements from 2002-2013 including the use of General Motors automobiles in the 2007 film "Transformers," the 2010 use in the television program "Modern Family" an...
- RUSSIA GETS TOUGH ON TV ADS. Holdsworth, Nick // Daily Variety;7/13/2010, Vol. 308 Issue 6, p8
The article reports that Russia has warned local advertising agencies regarding the restrictions on product placements on television, considering it as a hidden advertising strategy.
- Product placement on TV is not worth the candle. Grimshaw, Colin // Media Week;6/24/2008, Issue 1166, p21
The author comments on product placement (PP) on television in Great Britain. According to Incorporated Society of British Advertisers (ISBA), there is little advertiser demand for PP in the country. The author says that when television (TV) spend is diminishing despite record TV viewing, the...
- Brands With Plans. Orsini, Patricia // MediaWeek;4/30/2007, Vol. 17 Issue 18, pSR3
The article discusses various reports in the issue, including the article "Advanced Placement," by A.J. Franklin about how media executives are taking product placement to the next level.
- Is reality checking the TVC? Alarcon, Camille // B&T Weekly;7/23/2004, Vol. 54 Issue 2481, p13
Reports on the changes in the trend in advertising in Australia. Decline in the popularity of 30-second television advertising; Need for marketers to take a holistic approach; Growth in the interest and opportunities in product placement.
- That creeping feeling. McColl, Gina // BRW;2/15/2007, Vol. 29 Issue 6, p40
The article discusses key issues concerning advertising hypercreep, which refers to advertisements appearing within other existing advertisements. Advertising hypercreep, which has already appeared on the Internet, has started to invade television in Australia. This trend has blurred the...
- Product integrators tackle learning curve. Friedman, Wayne; Halliday, Jean // Advertising Age;10/21/2002, Vol. 73 Issue 42, p18
The article argues that marketers and content providers are still trying to learn lessons from the failure of most of their product placement deals in the United States. Key issues discussed include the emergence of consumer-product integration as the next big thing in marketing and its impact...
- A Whole New Hind of Media. Grimm, Matthew // Brandweek;7/12/2004, Vol. 45 Issue 27, p26
Presents an article on marketing communications in advertising in the U.S. Discussion on nontraditional marketing; Information on media placement in the industry; Details of advertising messages and copy.
- Blurring content and ads ignores what consumers want. Nutley, Michael // New Media Age;11/3/2005, p12
Comments on the advertisements permitted in Web sites. Reasons for the flexibility of small sites' approach to advertising; Debate over the product placement in British TV shows; Response of advertisers to product placement.