Don't Let Internal Bill-Pay Rivalry Send Customers to Other Banks

McHale, Peggy; Webster, Sandi
August 2004
American Banker;8/27/2004, Vol. 169 Issue 166, p11
Trade Publication
Presents an opinion on internal bill-pay rivalries and how they can send customers to other banks. Set up of most banks of three departments for bill payment; Decision of too many banks to pit the departments against each other instead of using them to retain customers; How employee incentive programs can be divisive within a company; Example of an average customers bills and how they are paid; Reasons why community banks have the advantage in changing policy; Effectiveness of new policy which will depend on the management.


Related Articles

  • Running a Sales Force Incentive Campaign.  // Bloomsbury Business Library - Actionlists & Checklists;2007, p214 

    The article offers information on the sales force incentive campaign. It is stated that incentive programs are an integral part of sales management and can either provide general motivation of the sales force or improve performance in specific areas. A sales force can improve its general...

  • Good Incentive. Campanelli, Melissa // Entrepreneur;Aug2001, Vol. 29 Issue 8, p82 

    Offers suggestions on how electronic commerce sites may retain their customers. Importance of online incentive marketing in building relationships with customers; How incentive programs works for online business companies; Importance of knowing the customers in adapting an incentive program.

  • Providian Marketing Its Credit-Data Transparency. Lindenmayer, Isabelle // American Banker;12/6/2004, Vol. 169 Issue 232, p6 

    Reports how Providian Financial Corp. is using full credit transparency to earn customer loyalty. Online customer access to their FICO scores; Comments from Chris Lewis, a senior vice president; How the strategy is already succeeding; Details of a 2003 Federal Reserve Board Study.

  • RETAIL LOYALTY SCHEMES FAIL TO FULFILL POTENTIAL.  // Australian Giftguide;Jan-Mar2010, p20 

    The article reports that retail loyalty schemes fail to meet their full potentials because of deficiency in communication, customer service and incentives.

  • Metalcon introduces executive club.  // Snips;Apr2011, Vol. 80 Issue 4, p32 

    The article reports on the launch of the Metalcon Executive Club by Metalcon International with the aim to provide more opportunities for exhibitors to meet customers and prospects in a private, business-like setting.

  • Marketers mull loyalty programs. Brookman, Faye // Discount Store News;7/26/99, Vol. 38 Issue 14, p18 

    Talks about consumer loyalty programs. Research made on consumer purchase behavior; How important are consumer loyalty programs to the consumers themselves; Effectiveness of the programs in building loyalty. INSET: Fresh food buying habits come under microscope.

  • New Approaches Advised To Cure 'Rewards Fatigue' Jalili, H. Michael; Breitkopf, David // American Banker;5/21/2007, Vol. 172 Issue 97, p8 

    The article discusses credit card rewards programs. According to Aaron McPherson, the research manager at Financial Insights Inc., about half of Americans don't care about rewards because they only benefit the wealthiest consumers. He also said they have been failing to reward consumers who...

  • Long-term Sales Success. Rogner, Ken // Sales & Service Excellence Essentials;May2009, Vol. 9 Issue 5, p1 

    The article discusses the ten commandments for achieving long-term sales success. Companies, to establish trust in sales, are advised to never lie to a customer because on bad decision can damage a relationship forever, make a deal that both the company and the customer will benefit, and ask...

  • Combating customer churn. Borna, Claude // Telecommunications - Americas Edition;Mar2000, Vol. 34 Issue 3, p83 

    Discusses customer retention strategies for telecommunication carriers. Negative financial effect of `customer churn on carriers,' or the phenomenon where customers change providers; Development of a program to keep customers satisfied; Implementation of a plan to build loyalty among high-value...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics