It's pee-ahh darling

Veldre, Danielle
August 2004
B&T Weekly;8/13/2004, Vol. 54 Issue 2484, p22
Trade Publication
Editorial. Discusses the sophisticated and effective approaches of public relations (PR) over traditional above-the-line marketing. Responsibilities of PR practitioners; Absence of a formal measurement metrics in PR; Public relations education in journalism.


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