TITLE

It's pee-ahh darling

AUTHOR(S)
Veldre, Danielle
PUB. DATE
August 2004
SOURCE
B&T Weekly;8/13/2004, Vol. 54 Issue 2484, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Editorial. Discusses the sophisticated and effective approaches of public relations (PR) over traditional above-the-line marketing. Responsibilities of PR practitioners; Absence of a formal measurement metrics in PR; Public relations education in journalism.
ACCESSION #
14242926

 

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