Insurance Products On The Cutting Edge Face Many Barriers

Gordon, Bruce W.
December 1998
National Underwriter / Life & Health Financial Services;12/14/98, Vol. 102 Issue 50, p7
Opinion. Examines the challenges faced by American insurers in creating innovative insurance products, such as the universal life insurance. Addition of features to the universal life insurance; Competition as a factor in innovation; Risks in innovations; Significance of product price on marketing of insurance.


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