TITLE

Insurance Products On The Cutting Edge Face Many Barriers

AUTHOR(S)
Gordon, Bruce W.
PUB. DATE
December 1998
SOURCE
National Underwriter / Life & Health Financial Services;12/14/98, Vol. 102 Issue 50, p7
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
Opinion. Examines the challenges faced by American insurers in creating innovative insurance products, such as the universal life insurance. Addition of features to the universal life insurance; Competition as a factor in innovation; Risks in innovations; Significance of product price on marketing of insurance.
ACCESSION #
1404052

 

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