TITLE

Churn's Least Flattering Light

AUTHOR(S)
Wickham, Rhonda
PUB. DATE
April 2004
SOURCE
Wireless Week;4/15/2004, Vol. 10 Issue 9, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Comments on the loss of customers of AT&T Wireless. Comparison of the company's churn rate from 2001 to 2003; Efforts of the company to decrease its churn rate.
ACCESSION #
12828666

 

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