Lessons of ShoWest

March 2004
Daily Variety;3/24/2004, Vol. 282 Issue 63, p23
Trade Publication
The U.S. box office admissions shrank by 4% in 2003 to U.S. $1.57 billion. The competition for box office dollars is a lacerating catalog of rivalries and marketplace antagonisms. Hollywood has an unfortunate tendency to try to solve a problem by spending more money on opening movies bigger in their first weekend. Every year, Hollywood searches for an answer to this growing problem, and the film business usually delivers one in the form of a revolutionary title that rockets out of nowhere and captivates a huge segment of the population.


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