Carriers Need To Don Retailer Hats

Purboo, Wayne
March 2004
Wireless Week;3/22/2004, Vol. 10 Issue 7, p73
Trade Publication
Argues that wireless communication carriers need to act as leading-edge retailers to effectively manage their services. Analogy between carriers and retailers; Areas that need innovative approaches when developing a retail strategy; Role of leadership and talents in instilling retail practices.


Related Articles

  • Moving targets. Olsen, Karen // Cabinet Maker;7/7/2006, Issue 5495, p43 

    The article focuses on the use of the mobile poster units that would create a visual impact to attract shoppers in Great Britain. Accordingly, mobile poster campaigns are frequently used as part of a multimedia campaign. This campaign can be supported by hypertagging that allows consumers to...

  • Retailer cuts back wireless offerings. Palenchar, Joseph // TWICE: This Week in Consumer Electronics;02/21/2000, Vol. 15 Issue 5, p44 

    Reports on a retail chain's decision to significantly scale back its wireless commitment. Right plan versus right products; Problem with non-exclusive relationships.

  • Life in the retail industry never stands still.  // Chain Store Age;Nov95, Vol. 71 Issue 11, p138 

    Discusses the impact of wireless communication tools on the United States retail industry. Increase accessibility to customers and colleagues; Decrease in time and cost associated with returning cost; Staff's better coverage of the sales floor.

  • Retailers shift strategies to complete in wireless business. Safer, Will; Palenchar, Joseph // TWICE: This Week in Consumer Electronics;02/21/2000, Vol. 15 Issue 5, p44 

    Describes how wireless phone retailers are coping in the competitive environment. Impact of proliferation of service plans and technologies; Decline of compensation rates from carriers; Decision of some retailers to drop exclusivity with one retailer; Regional chains' partnership with national...

  • NPD Intelect: Cordless up 30% in units sold through August. McDonald // TWICE: This Week in Consumer Electronics;10/25/99, Vol. 14 Issue 24, p45 

    Reports on the growth of cordless telephone sell-through in August 1999, according to a retail survey conducted by NPD Intelect. Growth in other landline telecommunication categories; August's cordless sales by technology.

  • Largest Indianapolis-Area Wireless Phone Retailers. Cullather, Sarah // Indianapolis Business Journal;2004 Book of Lists, Vol. 24 Issue 41, p156 

    Lists the largest Indianapolis-area wireless phone retailers as of June 20, 2003 ranked by number of local salespeople. Rank; Business name; Business address; Contact information; Total salespeople and employees; Number of office locations in Indiana and totals; Equipment brand carried by...

  • Selfridges uses public mobile network to keep managers in touch on the sales floor. Mohamed, Arif // Computer Weekly;7/12/2005, p8 

    The article presents information according to which Selfridges PLC is using the public mobile wireless network for internal communication with its managers. The Oxford Street retailer has struck a deal with network provider O2 which it said was cheaper than investing in a traditional cordless...

  • Lasting Legacy. Kridel, Tim // Wireless Review;11/01/98, Vol. 15 Issue 21, p41 

    Focuses on software-defined radio (SDR) approach which wireless telecommunication carriers can use to accommodate the latest protocols and enhanced services. Importance of enhanced services; Comment from Monica Packi, Excel Switching wireless industry specialist; Suggestion for carriers in...

  • The Bottom Line. Seybold, Andrew // Wireless Review;11/01/98, Vol. 15 Issue 21, pWD12 

    Suggests that wireless data communication systems must be extended to provide wireless voice. Reason for the little interest of telecommunication carriers in providing data along with voice services; What carriers must do in providing data services; Most important reason for carrier in...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics