TITLE

Carriers Need To Don Retailer Hats

AUTHOR(S)
Purboo, Wayne
PUB. DATE
March 2004
SOURCE
Wireless Week;3/22/2004, Vol. 10 Issue 7, p73
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Argues that wireless communication carriers need to act as leading-edge retailers to effectively manage their services. Analogy between carriers and retailers; Areas that need innovative approaches when developing a retail strategy; Role of leadership and talents in instilling retail practices.
ACCESSION #
12563947

 

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