TITLE

New world branding

AUTHOR(S)
Lewis, Elen
PUB. DATE
February 2004
SOURCE
Brand Strategy;Feb2004, Issue 179, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Points out the changes in the product branding system of companies. Creation for local brands, especially those from emerging markets of their own branding agenda; Scrutiny of the local brand's global ambitions by the Western world; Dominance of industries in the market.
ACCESSION #
12283786

 

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