TITLE

TO BUILD BUSINESS: KNOW THY CUSTOMER

AUTHOR(S)
Pond, James
PUB. DATE
December 2003
SOURCE
FoodService Director;12/15/2003, Vol. 16 Issue 12, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Focuses on the significance of knowing the habits, preferences and lifestyle of customers in a food service business. Factors that motivate a customer in a meal-buying decision; Approaches that can be used to achieve competitive advantage in the food service industry.
ACCESSION #
11842445

 

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