Treating existing clients as well as new clients can benefit all

Ehren, Robert
September 1998
National Underwriter / Life & Health Financial Services;9/14/98, Vol. 102 Issue 37, p7
Opinion. Discusses the advantages and drawbacks of the tradition of treating existing life insurance clients in the same level as new policyowners in the United States. How the process works; Cost as hurdle to providing product enhancements to existing policyowners; Benefit of fairness and long-term profitability.


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