TITLE

What's new?

PUB. DATE
November 1991
SOURCE
Advertising Age;11/18/1991, Vol. 62 Issue 49, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Ponders on the motivation behind the dismissal of Ogilvy & Mather as the advertising agency of American Express. Explanation given by David Ogilvy for the firing of agencies in his book "Confessions of an Advertising Man."
ACCESSION #
10549670

 

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