TITLE

A truce in the U.S

PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Offers a look at the prevalence of media buying services in the U.S. Effort of agencies to drive the broadcast media-buying services out of business; Factor to which the prevalence of such services is attributed; Advice to media buying groups.
ACCESSION #
10484817

 

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