TITLE

When advertisers say no

PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article comments on Gloria Steinem's article "Sex, Lies and Advertising" in the advertising-free version of "Ms." magazine which details the frustrations she encountered trying to educate advertisers about the importance of buying into her magazine's unconventional editorial agenda. Market experts stress that advertisers are consistent in trying to avoid advertising in places where they think they might become involved in controversy.
ACCESSION #
10484718

 

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