TITLE

Magazine sales' new designs

PUB. DATE
August 1990
SOURCE
Advertising Age;8/27/1990, Vol. 61 Issue 35, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Editorial. Comments on issues concerning magazine advertising sales. Concept of upfront buying in the realm of magazine advertising buying; Features of a computer program developed by Foote, Cone & Belding to evaluate magazines; Proposals for magazine selection and media buying.
ACCESSION #
10483569

 

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