TITLE

'Only weaklings move back.'

PUB. DATE
August 1990
SOURCE
Advertising Age;8/27/1990, Vol. 61 Issue 35, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Editorial. Analyzes the impact of economic recessions on consumer behavior. Effect of recessions on advertising costs.
ACCESSION #
10483568

 

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