TITLE

Why cheer CBS' troubles?

PUB. DATE
July 1990
SOURCE
Advertising Age;7/23/1990, Vol. 61 Issue 30, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Editorial. Highlights the Dream Season investment made by CBS in sports coverage in 1990. Challenges facing CBS; Importance of competition among television networks.
ACCESSION #
10416304

 

Related Articles

  • The Next Big Race. Anderson, Kelli // Sports Illustrated;5/12/2003, Vol. 98 Issue 19, pA10 

    Just as nature abhors a vacuum, so too does television. Even as the 'Eco-Challenge' was being wiped off the 2003 calendar, 'Primal Quest' director Dan Barger was finalizing a deal with CBS to air two hourlong prime-time shows from his race, which will be held September 5-14, 2003, in Lake...

  • Athletes keep doping, but the backdrop stays clean. Douglas, Torin // Marketing Week;8/26/2004, Vol. 27 Issue 35, p19 

    Reports on the media coverage of Great Britain on the 2004 Greece Olympics. Absence of advertisements on the live broadcast coverage of the games; Consideration of the Olympics as logo-free; Presentation of companies who have paid millions just to link their names to the Olympic ring.

  • TV REWIND. Schneider, Stu // Golf World;2/13/2004, Vol. 57 Issue 29, p6 

    Presents news concerning CBS Broadcasting Inc.'s television broadcast of golf as of February 13, 2004. Celebrities who attended the Pebble Beach National Pro-Am tournament; Highlights of the Eagle Eye feature of CBS.

  • News tries to be good sports. Lowry, Brian // Variety;11/14/2005, Vol. 400 Issue 13, p19 

    This article observes that many news programs in the U.S. now allot more time presenting sports stories as November 14, 2005, and examines the reasons behind the trend. Sports have always been a fertile source of live drama, compelling stories and visceral imagery, perfect material for a hot...

  • BEATING UP THE COMPETITION. Greppi, Michele // Television Week;5/24/2004, Vol. 23 Issue 21, p2 

    Reports on the performance of Beatles impersonators during the upfront presentation of CBS. Parodies of Beatles song aimed at the competitors of CBS.

  • TV REWIND. Schneider, Stu // Golf World;2/17/2006, Vol. 59 Issue 26, p7 

    The article reports on CBS Broadcasting Inc.'s television coverage of several golf tournaments in the U.S. The golf coverage by CBS Broadcasting's AT&T Corp. features the beautiful scenery and people in the first three days of the event. CBS crew behind the cameras only covers ninth and 18th...

  • Euro 2004 aspect changed by Crystal Vision converter. Ringrose, Fergal // TVB Europe;Aug2004, Vol. 13 Issue 8, p25 

    Reports on the decision of the British Broadcasting Corp. (BBC) to use Crystal Vision's ShARC204-XP converter to broadcast the Euro 2004 football tournament. Features of the converter.

  • Trio boost Viz sports. Trajvovska, Maja // TVB Europe;Aug2004, Vol. 13 Issue 8, p32 

    Reports on the contribution of the caption generator, viz trio on improving the quality of televised graphics for sporting events by Virtz. Real-time three-dimensional graphics aspect of the generator.

  • TELEVISION: JAN, 9-13.  // AutoWeek;1/5/2004, Vol. 54 Issue 1, p43 

    This article presents a list of sports events to be telecast on various television channels during January 9-13, 2004 in the U.S.

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics