The challenge from Hollywood

September 1991
Advertising Age;9/16/1991, Vol. 62 Issue 38, p18
Trade Publication
Editorial. Comments on the deal of Coca-Cola Co. with Hollywood superagent and dealmaker Michael Ovitz and his Creative Artists Agency (CAA) in 1991. Explanation for the selection of the CAA as communications consultant; Influence of advertising agencies as business advisers; Outlook for business-as-usual agencies.


Related Articles

  • CAA learns a lesson.  // Advertising Age;5/11/1992, Vol. 63 Issue 19, p28 

    Presents the author's views on the entry of Creative Artists Agency (CAA) into consumer product advertising and marketing. Determination of CAA executive Mike Ovitz not to turn the operation into an advertising agency; Implication of Ovitz's decision to hire veteran advertising man Len Fink to...

  • CAA wants control over Coke account. Wells, Melanie // Advertising Age;11/2/1992, Vol. 63 Issue 45, p3 

    The article reports on the search for advertising staff at Creative Artists Agency in the United States for the creation of a Coca-Cola Classic advertising campaign. CAA has made offers to appoint creative directors, Bob Needleman and Frank Fleizach for the campaign. The company plans to...

  • My meeting with Ovitz. Magiera, Marcy // Advertising Age;12/9/1991, Vol. 62 Issue 52, p20 

    Profiles Michael Ovitz, talent agent and owner of Creative Artists Agency (CAA). Appointment of CAA as the worldwide marketing consultant for soft drink industry Coca-Cola Bottling Co.; Career history; Factors that contributed to the success of his business.

  • CAA to produce bulk of Coke ads. Winters, Patricia; Wells, Melanie // Advertising Age;10/12/1992, Vol. 63 Issue 42, p3 

    This article reports on the expected launch of a global campaign by Coca-Cola Co. in the spring of 1993, using commercials created mostly by Los Angeles, California-based Creative Artists Agency (CAA). Coke agency McCann-Erickson Worldwide of New York, will create only four spots for the...

  • Mike Ovitz keeps cozy with Coca-Cola. Walls, Jeannette; Feld, David // New York;8/9/93, Vol. 26 Issue 31, p20 

    Reports on Creative Artists Agency (CAA) head Mike Ovitz's meeting with Coca-Cola Co. executives. Commitment for at least 30 television commercials.

  • Coke says Ovitz's move won't affect shop.  // Advertising Age;12/16/1996, Vol. 67 Issue 51, p2 

    Reports that the exit of Michael Ovitz as Walt Disney Co. president will not affect Edge Creative, Santa Monica, California, in-house agency for Coca-Cola Classic. Edge's creative team as previously working for Ovitz at Creative Artists Agency, Beverly Hills, California; Coca-Cola's alliance...

  • Coca-Cola craves new creative. Kramer, Louise; Petrecca, Laura; Snyder, Beth // Advertising Age;2/8/1999, Vol. 70 Issue 6, p1 

    This article reports that Coca-Cola Co. is quietly hearing pitches from at least three of its roster advertising agencies for its flagship Coca-Cola Classic brand. McCann-Erickson Worldwide and D'Arcy Masius Benton & Bowles, both New York, and Leo Burnett USA, Chicago, have presented creative...

  • CAA to help Coca-Cola with marketing efforts.  // Advertising Age;6/5/2000, Vol. 71 Issue 24, p56 

    This article reports that Creative Artists Agency (CAA) will help soft drink giant Coca-Cola Co. with marketing efforts in the U.S. through a consulting agreement. CAA will identify trends, personalities, and events for the Coca-Cola program. CAA will deal with talent and entertainment property...

  • Why the teaming fizzled. Hein, Kenneth; Benezra, Karen // Hollywood Reporter -- International Edition;1/17/2006, Vol. 392 Issue 36, p60 

    The article presents information about Creative Artists Agency Inc. (CAA). The agency was first hired by former Coca-Cola Co. senior vice president Peter Sealey in September 1991, While CAA advised the company on strategic marketing issues, it had its eye on a bigger prize--an expanded role...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics