TITLE

The challenge from Hollywood

PUB. DATE
September 1991
SOURCE
Advertising Age;9/16/1991, Vol. 62 Issue 38, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Editorial. Comments on the deal of Coca-Cola Co. with Hollywood superagent and dealmaker Michael Ovitz and his Creative Artists Agency (CAA) in 1991. Explanation for the selection of the CAA as communications consultant; Influence of advertising agencies as business advisers; Outlook for business-as-usual agencies.
ACCESSION #
10415535

 

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