LGFE's sad, predictable, end

July 1990
Advertising Age;7/16/1990, Vol. 61 Issue 29, p19
Trade Publication
The article comments on the reasons why New York-based advertising agency Lord Geller Federico Einstein failed after the agency had been restored to stability. One is when Schieffelin & Somerset, Lord Geller's oldest remaining account, decided to pull out. Second is the eruption of agency mergers and acquisitions. Lastly, the confidence of its clients who demanded consistency, stability and reliability was lost.


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