TITLE

LGFE's sad, predictable, end

PUB. DATE
July 1990
SOURCE
Advertising Age;7/16/1990, Vol. 61 Issue 29, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article comments on the reasons why New York-based advertising agency Lord Geller Federico Einstein failed after the agency had been restored to stability. One is when Schieffelin & Somerset, Lord Geller's oldest remaining account, decided to pull out. Second is the eruption of agency mergers and acquisitions. Lastly, the confidence of its clients who demanded consistency, stability and reliability was lost.
ACCESSION #
10310798

 

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